![]() Odds are your brand’s Instagram also has ghost followers that can hurt your credibility and lower your engagement rate. But not just because they were infrequent users or were uninterested in her posts - thousands weren’t real followers at all. The problem? Lots of Giovanetti’s followers weren’t liking and commenting on her content. Meanwhile, the average engagement rate for an Instagram business profile is 4.7%. ![]() Why? Because after conducting a quality audit of its account, founder Fab Giovanetti made a startling discovery: Its engagement rate - the percentage of followers who engage with its posts - was a mere 0.1%. In fact, Creative Impact Collective, a consulting membership for small-business owners, recently deleted 20,000 of its Instagram followers. ![]() It’s easy to assume that, when it comes to Instagram, the more followers you have, the better. ![]()
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